Schema details
Generated JSON-LD
\U0001F4A1 Paste this into your page <head>, then validate it with Google\u2019s Rich Results Test.
Build valid JSON-LD structured data for Organization, Article, Product, FAQ, LocalBusiness and more — the markup Google uses to show rich results. Copy the script and paste it in.
Earn rich results like star ratings, FAQs and breadcrumbs in Google.
Select what the page represents — a business, article, product, FAQ and so on. The form shows only the fields that type needs.
Complete the fields. For FAQs and breadcrumbs, add one item per line using the format shown in the field hint.
The structured data builds live on the right. Keep the script-tag toggle on so it is ready to paste straight into your page.
Copy the markup into your
, then run Google’s Rich Results Test to confirm it is eligible for rich results.Everything you need to know about the Schema Markup Generator.
Schema markup is structured data that describes your page content to search engines using the shared vocabulary from schema.org. JSON-LD is the recommended format — a small script you add to your page. It helps Google understand your content and can unlock rich results such as star ratings, FAQ drop-downs and breadcrumbs.
Pick the schema type that matches your page, fill in the fields, and the JSON-LD builds automatically on the right. For FAQ and breadcrumb schema, enter one item per line in the format shown. Keep the script-tag toggle enabled, then copy the result into the <head> of your page.
Paste the generated script into the <head> section of your HTML, or anywhere in the page body — Google reads JSON-LD wherever it appears. Add it to the specific page the markup describes, not site-wide, so each page has data relevant to its own content.
Schema markup is not a direct ranking factor, but it makes your listings richer and more eye-catching, which can significantly increase click-through rate. Higher engagement and clearer content signals can indirectly support your SEO performance.
After adding the markup, use Google’s Rich Results Test or the Schema Markup Validator. Paste your URL or code and the tool reports any errors and shows which rich results your page qualifies for. Fix any warnings before relying on the markup.
Keep optimizing \u2014 explore the rest of the SEO toolkit.